Shopify is one of the most widely used e-commerce platforms globally, with 4.6 million active users. It helps millions of businesses thrive by offering an easy-to-use interface, seamless integration, secure payment options, and powerful marketing tools.
Today, 29% of e-commerce websites prefer Shopify over other platforms. Moreover, Shopify holds a 10.32% share of the global e-commerce software and technology market, showcasing its strong presence in the industry.
This article will provide further details about Shopify’s market share worldwide and in different regions.
Top Picks: Shopify Market Share
- Shopify holds a 10.32% share of the global e-commerce software market.
- Shopify leads the e-commerce market in the U.S. with a 30% share.
- Shopify holds 23% of the e-commerce market in the U.K.
- 29% of e-commerce websites worldwide are built on Shopify.
- Shopify Pay Installments has 15.73% of the global payment processing market.
- Shopify holds a 6.7% share of the global Content Management Systems (CMS) market.
Shopify’s Global Market Share
Shopify owns a 10.32% share of the leading e-commerce software platform and technologies market worldwide.
Comparatively, WooCommerce has the highest global market share of e-commerce software platforms and technologies, with a 38.74% share.
Woo Themes has the second-highest share of leading e-commerce software platforms and technologies worldwide.
The following table displays the market share of e-commerce software platforms and technologies worldwide.
| E-commerce Platforms and Technologies | Global Market Share |
|---|---|
| WooCommerce | 38.74% |
| Woo Themes | 14.95% |
| Squarespace Online Stores | 14.67% |
| Shopify | 10.32% |
| WixStores | 8.10% |
| Others | 13.22% |
Source: Statista
Shopify Pay Installments captures 15.73% of the global payment processing market, earning its spot as the third most popular payment solution
Shopify Pay Installments has established a solid presence in the payment processing market, outperforming competitors such as Amazon Pay (2.89%) and Stripe Checkout (1.22%).
However, it still falls behind the market leaders—PayPal, with an impressive 45.39% share, and Stripe, at 17.33%.
The following table displays the share of the leading payment processing technologies worldwide.
| Payment Processing Technologies | Global Market Share |
|---|---|
| PayPal | 45.39% |
| Stripe | 17.33% |
| Shopify Pay Installments | 15.73% |
| Amazon Pay | 2.89% |
| Stripe Checkout | 1.22% |
| Braintree | 1.21% |
| Afterpay | 1.21% |
| remise | 1.08% |
| Klarna | 1.01% |
| SecurePay | 0.91% |
Source: Statista
As of January 2025, Shopify holds 6.7% of the global Content Management Systems (CMS) market share.
This positions Shopify as the second-largest CMS, significantly ahead of competitors like Wix (4.6%) and Squarespace (3.2%).
The platform has displayed consistent growth compared to 6.0% in January 2024 and 5.7% in January 2023.
Despite its growth, Shopify remains far behind WordPress, holding a 62.0% share.
The following table displays the market share owned by top Content Management Systems over the years.
| Content Management Systems | January 2023 | January 2024 | January 2025 |
|---|---|---|---|
| WordPress | 63.7% | 62.9% | 62.0% |
| Shopify | 5.7% | 6.0% | 6.7% |
| Wix | 3.6% | 3.8% | 4.6% |
| Squarespace | 3.0% | 3.0% | 3.2% |
| Joomla | 2.7% | 2.5% | 2.2% |
| Drupal | 1.8% | 1.6% | 1.3% |
| Adobe Systems | 1.7% | 1.5% | 1.2% |
| Webflow | 0.9% | 1.0% | 1.1% |
| PrestaShop | 1.0% | 1.2% | 1.0% |
| Google Systems | 1.2% | 1.1% | 0.9% |
Source: W3 Tech
Shopify’s Regional Market Share
Shopify dominates the e-commerce market in the United States with a 30% share.
Shopify has become the top choice for e-commerce websites in the United States due to its strong preference among users over other platforms.
With an 8 percentage point lead over its closest competitor, Wix Stores (22%), Shopify’s strong brand presence and popularity stand out. The platform also outperforms other notable competitors, including Squarespace Add to Cart (16%) and WooCommerce Checkout (15%), further solidifying its top position in the market.
The following table displays the market share of the e-commerce platforms in the United States.
| E-commerce Platform | Market Share in the United States |
|---|---|
| Shopify | 30% |
| Wix Stores | 22% |
| Squarespace Add to Cart | 16% |
| WooCommerce Checkout | 15% |
| Ecwid | 4% |
| Other | 13% |
Source: Statista
Shopify holds a 23% share of the e-commerce software market in the United Kingdom.
The platform ranks second in the ecommerce market, just behind Wix Stores, which holds a 24% share.
However, Shopify outperforms other significant competitors, including WooCommerce Checkout (18%) and Squarespace Add to Cart (14%), maintaining a strong position in the market.
The following table displays the market share of the e-commerce software providers in the United Kingdom.
| E-commerce Providers | Market Share in the United Kingdom |
|---|---|
| Wix Stores | 24% |
| Shopify | 23% |
| WooCommerce Checkout | 18% |
| Squarespace Add to Cart | 14% |
| Ecwid | 8% |
| Others | 13% |
Source: Statista
Shopify Market Share By Usage
Shopify leads the e-commerce technologies market with a 29% share, making it the most popular e-commerce platform.
Shopify maintains a comfortable lead over its closest competitor, Wix Stores (20%), with a 9 percentage point advantage.
The following table displays the distribution of websites that use eCommerce technologies worldwide as of 2025.
| eCommerce Technologies | Percentage of Websites on the Entire Internet |
|---|---|
| Shopify | 29% |
| Wix Stores | 20% |
| WooCommerce Checkout | 17% |
| Squarespace Add to cart | 12% |
| Ecwid | 5% |
| Other | 18% |
Source: Built With
Shopify powers 24% of the top 1 million websites using eCommerce technologies.
The platform holds a strong 10 percentage point lead over WooCommerce Checkout (14%), showcasing its dominance.
Meanwhile, Shopify Plus accounts for 6% of the top 1 million websites using eCommerce technologies. Together, Shopify and Shopify Plus make up a total of 30%, highlighting the platform’s widespread adoption across both small businesses and large enterprises.
The following table displays the distribution of the top 1 million websites using eCommerce technologies as of 2025.
| eCommerce Technologies | Share of Top 1 Million Websites on The Internet |
|---|---|
| Shopify | 24% |
| WooCommerce Checkout | 14% |
| Magento | 8% |
| Shopify Plus | 6% |
| PrestaShop | 3% |
| Other | 45% |
Source: Built With
20% of the Top 100K sites on the internet using e-commerce Technologies prefer Shopify.
In comparison, Shopify Plus is used by just 3% of these sites. Combined, Shopify and Shopify Plus are preferred by 23% of the top 100K eCommerce sites.
The following table displays the distribution of websites using different e-commerce technologies Worldwide as of 2025.
| eCommerce Technologies | Share of Websites Top 100K Websites Using eCommerce Technologies |
|---|---|
| Shopify | 20% |
| WooCommerce Checkout | 8% |
| Amplience | 8% |
| Magento | 7% |
| Salesforce Commerce Cloud | 4% |
| Demandware | 4% |
| Squarespace Add to Cart | 4% |
| Shopify Plus | 3% |
| Others | 41% |
Source: Built With
18% share of the top 10K websites using e-commerce technologies prefer Shopify.
The platform has successfully outpaced major competitors like Amplience and Magento, making it the most popular choice among these leading 10K ecommerce websites.
The following table displays the distribution of the top 10K websites using different e-commerce technologies.
| E-commerce Technologies | Share of Top 10K Websites Using E-commerce Technologies |
|---|---|
| Shopify | 18% |
| Amplience | 14% |
| Magento | 6% |
| WooCommerce Checkout | 5% |
| Squarespace Add to cart | 4% |
| Salesforce Commerce Cloud | 3% |
| Other | 49% |
Source: Built With
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Conclusion: Shopify Holds 10.32% Share Of The Global E-Commerce Market
Shopify maintains a dominant position in the global e-commerce software market, holding a 10.32% share. It leads the U.S. market with 30%, and in the U.K., it captures 23% of the e-commerce market. Globally, 29% of e-commerce websites are powered by Shopify.
Beyond e-commerce platforms, Shopify also significantly impacts payment processing, with 15.73% of the global market through Shopify Pay Installments and in Content Management Systems (CMS), where it holds 6.7% of the market as of January 2025.
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