With more than 4.47 million daily active users, Shopify has become a top eCommerce platform worldwide.
Its easy-to-use interface, drag-and-drop features, numerous integrations, and Shopify apps have made it the preferred choice of millions of merchants worldwide.
In this post, we’ll go through the latest facts and statistics on Shopify, covering Shopify users, usage trends, merchants, revenue, market share, financials, website traffic, and insights on Shopify Plus.
Top Shopify Statistics 2024 (Editor’s Picks)
- Shopify has over 4.47 million daily active users as of 2024.
- 5.46 million eCommerce stores used Shopify in the 3rd quarter of 2024.
- 700 million customers used Shopify in 2023.
- Shopify generated $3.9 billion in revenue in the first half of 2024.
- Shopify powers 28% of all eCommerce websites. (Built With)
- 47,075 live e-commerce stores run on Shopify Plus.
- The success rate of Shopify stores is between 5% to 10%.
- The average conversion rate for Shopify stores is 1.4%.
How Many People Use Shopify?
Shopify has 4.47 million daily active users as of 2024.
Shopify’s platform drives over $444 billion in global economic activity annually, making it a leading e-commerce solution worldwide.
Comparatively, the number of daily active users on Shopify was over 2.1 million in 2023.
Source: Similar Web.
How Many Shopify Stores are There?
As of September 2024, there are 5,460,808 live Shopify stores.
1,853,002 additional website redirects are recorded on these Shopify stores.
Meanwhile, the number of previously live sites hosted on Shopify is 2,940,524. This makes the total number of Shopify stores 8,401,332.
The following table displays the share of Shopify stores among the top eCommerce stores worldwide.
| Among the top eCommerce Websites Worldwide | Number of Shopify Websites | Number of Shopify Websites |
|---|---|---|
| Top 1 million | 30,745 | 3.07% |
| Top 100k | 3,255 | 3.26% |
| Top 10k | 365 | 3.65% |
Source: Built With
Shopify Stores By Country
57.13% of Shopify stores worldwide are in the United States.
The country accounts for 3,119,772 live Shopify stores.
Meanwhile, the United Kingdom has 159,426 Shopify stores, accounting for 3.97% of the total stores worldwide.
Other countries that have a significant number of Shopify stores worldwide are Australia, Brazil, Germany, and Canada.
The following table provides a detailed breakdown of the countries with the highest number of Shopify Stores.
| Country | Number of Shopify Stores |
|---|---|
| United States | 3,119,772 |
| United Kingdom | 216,828 |
| Australia | 159,426 |
| Germany | 139,289 |
| Brazil | 137,078 |
| Canada | 116,912 |
| India | 82,167 |
| France | 78,194 |
| Netherlands | 62,656 |
Source: Built With
How Many Customers Does Shopify Have?
Shopify has 700 million customers.
According to the last data recorded in 2023, the number of people who shopped on Shopify was 700 million, an increase of 51 million customers compared to the previous year.
Approximately 649 million people purchased from Shopify stores in 2022 alone.
Shopify customers grew from 100 million in 2016 to 700 million in 2023, an increase of 600 million in just 7 years.
The following table displays the number of Shopify customers recorded over the years.
| Year | Number of Shopify Customers |
|---|---|
| 2023 | 700 million |
| 2022 | 649 million |
| 2021 | 572 million |
| 2020 | 457 million |
| 2019 | 300 million |
| 2018 | 216 million |
| 2017 | 163 million |
| 2016 | 100 million |
| 2015 | 57 million |
| 2014 | 28 million |
Source: Yaguara
How Many Merchants Are There On Shopify?
Shopify has over 2.06 million merchants across 175 countries worldwide.
The last time Shopify disclosed the details of merchants was 2021, when the platform had 2.06 million merchants.
The number of Shopify merchants has increased more than 10 times since 2015, displaying the rapid growth in the number of people preferring the platform to sell their products.
Here is a table displaying the number of Shopify merchants recorded over the years.
| Year | Number of Shopify Merchants |
|---|---|
| 2021 | 2,063,000 |
| 2020 | 1,749,000 |
| 2019 | 1,069,000 |
| 2018 | 820,000 |
| 2017 | 609,000 |
| 2016 | 375,000 |
| 2015 | 243,000 |
| 2014 | 145,000 |
| 2013 | 84,000 |
Shopify Merchants By Region
54% of the Shopify merchants were from North America in 2023.
The majority of the merchants on Shopify are from North America, while the second highest share of merchants are from the EMEA Region.
Meanwhile, just 5% of the Merchants are from Latin America.
The following table displays the share of Shopify Merchants from different regions of the world.
| Region | Share of Shopify Merchants |
|---|---|
| North America | 54% |
| Europe, the Middle East and Africa | 27% |
| Asia Pacific, Australia, and China | 14% |
| Latin America (Mexico and South America) | 5% |
Source: Shopify.
Shopify Revenue 2024
Shopify recorded a revenue of $3.9 billion in the first half of 2024.
Of that, $2 billion was generated in the second quarter, while $1.9 billion was generated in the first quarter of 2024.
The second quarter recorded a 21% YoY increase and a 5.26% QoQ increase.
Comparatively, the revenue generated by Shopify in the last quarter of 2023 was $2.14 billion. This was a 23.57% YoY increase in Shopify’s quarterly revenue, which was the highest revenue recorded in a quarter.
Shopify generated revenue of $7.06 billion in 2023. That was an increase of 26.07% in revenue compared to the previous year. In 2022, Shopify generated a revenue of $5.6 billion.
Besides, Shopify’s revenue increased from $1.58 billion in 2019 to $7.06 billion in 2023, displaying an overall growth rate of 347.4% in the past 5 years.
The following table displays Shopify’s revenue over the years.
| Year | Shopify’s Revenue |
|---|---|
| 2024 (first half) | $3,861 million |
| 2023 | $7,060 million |
| 2022 | $5,600 million |
| 2021 | $4,612 million |
| 2020 | $2,929 million |
| 2019 | $1,578 million |
| 2018 | $1,073 million |
| 2017 | $673 million |
| 2016 | $389 million |
| 2015 | $205 million |
Source: Macro Trends, Shopify
In the first half of 2024, Shopify generated $2.85 billion from merchant solutions and $1.07 billion from subscription solutions.
Of that, $1.5 billion from merchants’ solutions and $563 million from subscription solutions were generated in Q2 2024, displaying a 19% and 27% YoY increase, respectively.
Furthermore, in Q1 2024, Shopify generated $511 million through subscription solutions and $1.35 billion through merchant solutions.
Meanwhile, Shopify’s merchant solutions revenue was $5.22 billion, and subscription solutions revenue was $1.83 billion in 2023.
The merchant’s solutions revenue witnessed a growth of 27%, while the subscription solutions revenue increased by 23% in 2023.
The following table displays the distribution of Shopify’s revenue generated through the merchant’s solutions and the subscription solutions.
| Year | Shopify’s Merchant Solutions Revenue | Shopify’s Subscription Solutions Revenue |
|---|---|---|
| 2024 (first half) | $2,850 million | $1,074 million |
| 2023 | $5,223 million | $1,837 million |
| 2022 | $4,112 million | $1,488 million |
| 2021 | $3,270 million | $1,342 million |
| 2020 | $2,021 million | $908.76 million |
| 2019 | $935.93 million | $642.24 million |
| 2018 | $608.23 million | $465.00 million |
| 2017 | $363.27 million | $310.03 million |
| 2016 | $200.72 million | $188.61 million |
| 2015 | $93.25 million | $111.98 million |
Source: Statista, Shopify
71% of Shopify’s revenue in 2023 was generated in the North American region.
The United States accounted for 66% of Shopify’s revenue worldwide, while Canada accounted for 5%, generating a total revenue of 4.6 billion and 388 million, respectively.
Meanwhile, the rest of the world generated a revenue share of 29%.
The following table provides a detailed breakdown of the revenue generated by Shopify in different regions over the years.
| Region | 2023 | 2022 | 2021 |
|---|---|---|---|
| North America | $5,037 million | $4,066 million | $3,291 million |
| Europe, Middle East & Africa | $1,255 million | $917 million | $799 million |
| Asia Pacific | $699 million | $553 million | $467 million |
| Latin America | $69 million | $64 million | $55 million |
Source: Shopify.
Shopify Market Share
Shopify owned a 10.32% share of the e-commerce software platforms and technologies market in 2023.
Comparatively, WooCommerce owned a 38.74% share of the eCommerce platforms worldwide.
Other e-commerce platforms surpassing Shopify’s market share are Woo Themes and Squarespace Online Stores.
The following table displays the market share of the leading eCommerce platforms worldwide as of 2023.
| eCommerce Software Platforms and Technologies | Share |
|---|---|
| WooCommerce | 38.74% |
| Woo Themes | 14.95% |
| Squarespace Online Stores | 14.67% |
| Shopify | 10.32% |
| WixStores | 8.09% |
| Others | 13.22% |
Source: Statista
Shopify Market Share In eCommerce Websites
28% of the e-commerce websites are built with Shopify.
At the same time, 19% of the eCommerce websites are built with WooCommerce Checkout.
Other popular eCommerce technologies used to build eCommerce websites are Wix Stores, Squarespace Add to Cart, and Ecwid.
The following table displays the distribution of websites using different eCommerce technologies worldwide.
| eCommerce Technologies | Share of Websites |
|---|---|
| Shopify | 28% |
| WooCommerce Checkout | 19% |
| Wix Stores | 18% |
| Squarespace Add to cart | 12% |
| Ecwid | 5% |
| Other | 19% |
Source: Built With.
Shopify Market Share In the UK
Shopify owns a 23% share of the e-commerce software provider market in the United Kingdom as of 2024.
It has the country’s highest share of the e-commerce software provider market.
Besides, the second-highest market share is owned by Wix Stores, with 21% of the market share.
Here is a table displaying the market share distribution of eCommerce software providers in the United Kingdom as of April 2024.
| eCommerce Software Providers | Market Share |
|---|---|
| Shopify | 23% |
| Wix Stores | 21% |
| WooCommerce Checkout | 18% |
| Others | 17% |
| Squarespace Add to Cart | 13% |
| Ecwid | 9% |
Source: Statista
Shopify Market Share In Payment Processing Technology
Shopify Pay Installments owns a 14.6% share of the payment processing technology market.
It is the third most used payment processing technology worldwide.
In comparison, PayPal has the highest share of the market, with a 45.4% share.
Here is a table displaying the most used payment processing technologies worldwide.
| Payment Processing Technology | Market Share |
|---|---|
| PayPal | 45.4% |
| Stripe | 18.2% |
| Shopify Pay Installments | 14.6% |
| Amazon Pay | 3.8% |
| Afterpay | 1.3% |
| Stripe Checkout | 1.3% |
| Braintree | 1.2% |
| Klarna | 1% |
| remise | 1% |
| HiperCard | 0.8% |
Source: Statista
Shopify Financial Statistics
Shopify has a market cap of $96.17 billion as of 2024.
This makes Shopify the 179th most valuable company worldwide in terms of market cap.
In 2023, Shopify had a market cap of $100.04 billion, while in 2022, the market cap fell to just $44.15 billion.
The following table displays the market cap of Shopify recorded over the years.
| Year | Shopify’s Market Cap |
|---|---|
| 2024 | $96.17 billion |
| 2023 | $100.04 billion |
| 2022 | $44.15 billion |
| 2021 | $171.57 billion |
| 2020 | $137.41 billion |
| 2019 | $46.01 billion |
| 2018 | $15.30 billion |
Source: Companies Market Cap
In Q2 2024, Shopify recorded a gross profit of $1.0 billion.
That’s a YoY increase of 25% and a QoQ increase of 4.5% in the gross profit.
Meanwhile, Shopify recorded a gross profit of $957 million in Q1 2024, a YoY increase of 33%.
Shopify had a net income profit of $132 million in 2023.
Comparatively, in 2022, Shopify faced a loss of $3.4 billion in net income. Further, Shopify witnessed a net income profit of $2.9 billion in 2021.
In 2020, Shopify’s rapid growth resulted in a profit for the first time. The company generated a profit of $319.5 million in that year.
The following table displays the loss/ profit witnessed by Shopify in terms of net income over the years.
| Year | Net Income |
|---|---|
| Q2 2024 | $1.0 billion |
| Q1 2024 | $957 million |
| 2023 | $132 million |
| 2022 | -$3,460.42 million |
| 2021 | $2,914.66 million |
| 2020 | $319.51 million |
| 2019 | -$124.84 million |
| 2018 | -$64.55 million |
| 2017 | -$40 million |
| 2016 | -$35.36 million |
| 2015 | -$18.79 million |
Source: Statista, Shopify
Shopify’s gross merchandise volume (GMV) for Q2 2024 reached $67.2 billion.
That’s a YoY increase of 22%.
Meanwhile, in Q1 2024, Shopify’s GMV was recorded at $60.9 billion, a 23% or $11.3 billion increase year over year.
Shopify’s gross merchandise volume hit $235.9 billion in 2023.
This was an increase of 20%, which resulted in an increase of $38.7 billion compared to the previous year. In 2022, the gross merchandise volume was $197.3 billion.
The following table provides details about the gross merchandise volume of Shopify recorded over the years.
| Year | Gross Merchandise Volume of Shopify |
|---|---|
| Q2 2024 | $67.2 billion |
| Q1 2024 | $60.9 billion |
| 2023 | $235.9 billion |
| 2022 | $197.3 billion |
| 2021 | $175.4 billion |
| 2020 | $119.5 billion |
Source: Statista, Shopify
Shopify spent $1.73 billion in research and development, accounting for 25% of operating expenses in 2023.
At the same time, Shopify spent $1.2 billion in sales and marketing and $1.3 billion on impairment on sales of Shopify’s logistics businesses.
Comparatively, Shopify spent $1.5 billion on research and development and $1.2 billion on sales and marketing in 2022.
The following table provides a detailed breakdown of Shopify’s operating expenses recorded in 2023 and 2022.
| Operating Expenses | 2023 | 2022 |
|---|---|---|
| Sales and marketing | $1,220 million | $1,230 million |
| Research and development | $1,730 million | $1,503 million |
| General and administrative | $491 million | $708 million |
| Transaction and loan losses | $152 million | $135 million |
| Impairment on sales of Shopify’s logistics businesses | $1,340 million | – |
Source: Shopify
How Many Shopify Plus Stores Are There?
There are 47,075 live Shopify Plus stores worldwide.
An additional 169,370 domains were redirected to these Shopify stores, and 13,344 sites previously used Shopify.
Hence, the total number of websites that have used Shopify is 60,419.
Of these, 56 eCommerce stores are among the top 10K eCommerce sites, while 0.76% of the top 1 million eCommerce stores are built with Shopify Plus.
The following table shows the breakdown of the top e-commerce websites using Shopify Plus.
| Top E-commerce Stores | Number of Stores | Percentage of Stores |
|---|---|---|
| Top 1 million | 7,644 | 0.76% |
| Top 100k | 530 | 0.53% |
| Top 10k | 56 | 0.56% |
Source: Built With
Shopify Plus Stores By Country
The United States has the highest number of Shopify Plus stores, accounting for 55.32% of the live Shopify Plus stores worldwide.
The United Kingdom comes in second with 3,340 Shopify Plus websites, accounting for 7.09% of the live Shopify Plus stores worldwide.
Here is a table displaying a detailed breakdown of the countries with the most Shopify Plus Stores worldwide.
| Country | Number of Shopify Plus Stores |
|---|---|
| United States | 26,042 |
| United Kingdom | 3,340 |
| Australia | 3,087 |
| Canada | 2,883 |
| Germany | 1,376 |
| France | 879 |
| Denmark | 670 |
| Netherlands | 597 |
| Japan | 491 |
| India | 437 |
| Italy | 436 |
Source: Built With
Shopify Traffic Statistics
72.77% of the traffic on Shopify comes from desktops.
Most users visit Shopify through their desktop, while just 27.23% of the traffic is from mobile devices.
The average visit duration recorded on Shopify is 14 minutes and 51 seconds, and a visitor goes through 12.44 pages in one visit.
Source: Similar web
Shopify Monthly Active Users
138.6 million people visited the Shopify website in August 2024.
Comparatively, 124.7 million and 125.2 million visits were recorded on Shopify’s website in June 2024 and May 2024, respectively.
The following table displays the monthly visits recorded on Shopify over the months.
| Month- Year | Number of Monthly Visits |
|---|---|
| August 2024 | 138.6 million |
| June 2024 | 124.7 million |
| May 2024 | 125.2 million |
| April 2024 | 120.1 million |
| February 2024 | 115.4 million |
| January 2024 | 124.0 million |
| December 2023 | 118.8 million |
| November 2023 | 118.8 million |
| October 2023 | 114.4 million |
| September 2023 | 108.2 million |
Source: Similar Web
Shopify Traffic Demographics
44.54% of the Shopify visitors are male, while 55.46% are female.
Comparatively, in June 2024, 49.16% of the Shopify visitors were male, and 50.84% were female.
These numbers show that Shopify’s share of female visitors has increased over the past months.
Besides, 55.85% of Shopify visitors are aged 25 to 44 years, making up the majority of the platform visitor share. Meanwhile, just 5.39% of Shopify visitors are aged over 65 years as of August 2024.
Here is a table displaying the distribution of Shopify visitors by age group.
| Age Group | Share of Shopify Users |
|---|---|
| 18 to 24 years | 17.49% |
| 25 to 34 years | 34.60% |
| 35 to 44 years | 21.25% |
| 45 to 54 years | 12.95% |
| 55 to 64 years | 8.32% |
| Over 65 years | 5.39% |
Source: Similar Web
Shopify Traffic By Country
35.90% of Shopify’s traffic is from the United States.
United States accounts for the highest traffic share received on Shopify.
Comparatively, the second-highest traffic share is from the United Kingdom, accounting for just 6.77% of the traffic share.
Here is a table displaying further details about the countries that direct the highest traffic on Shopify’s website as of February 2024.
| Country | Share of Traffic Directed on Shopify |
|---|---|
| United States | 35.90% |
| United Kingdom | 6.77% |
| India | 5.57% |
| Canada | 4.88% |
| Australia | 4.01% |
Source: Similar Web
What Is The Success Rate Of Shopify Stores?
The success rate of Shopify stores is between 5% to 10%.
However, the success rate of Shopify stores largely varies according to the business, niche, industry, region of consumers, products, and more.
The majority of the Shopify stores, around 90%, fail in the long run.
Source: Crickle Studio.
What Is the Average Conversion Rate For Shopify Stores?
The average conversion rate for Shopify stores is 1.4%.
A conversion rate below 0.5% for a Shopify store has great room for improvement, while a conversion rate above 3.3% is considered a good eCommerce conversion rate, and the store falls among the top 20% of Shopify stores.
Comparatively, the average eCommerce conversion rates are between 2.5% and 3%.
Source: Shopify
How Many Apps Are There On Shopify?
There are 10,309 apps on the Shopify App Store as of March 2024.
However, 11,753 apps have been published on the Shopify App Store by 7,485 different vendors to date.
These Shopify apps enable Shopify users to optimize their website store design to optimize marketing.
Over 50% of these Shopify apps are free to use.
Source: Store Leads
Most Popular Apps On Shopify
Product Reviews is the most popular app on the Shopify store.
It has been downloaded by 519,022 stores worldwide.
The second most downloaded app on the Shopify App Store is Geolocation, with 485,917 downloads worldwide.
DSers, one of the most popular apps used by drop shippers, is the 7th most downloaded app on Shopify.
Here is a table displaying a detailed list of the most downloaded apps on Shopify.
| Shopify App | Number of Downloads By Shopify Stores |
|---|---|
| Product Reviews | 519,022 |
| Geolocation | 485,917 |
| Shopify Inbox | 398,584 |
| Judge.me Product Reviews | 302,844 |
| Klaviyo: Email Marketing & SMS | 300,711 |
| Instafeed ‑ Instagram Feed | 201,718 |
| DSers‑AliExpress Dropshipping | 165,755 |
| Loox ‑ Product Reviews App | 164,118 |
| Mailchimp: Email Marketing | 161,969 |
| Printful: Print on Demand | 145,215 |
Source: Store Leads
Shopify Store Statistics
520,321 apparel stores are built on Shopify as of June 2023.
The majority of Shopify’s merchants are fashion merchants. As a result, most Shopify stores are apparel stores.
Home and Garden stores account for 221,381 stores on the platform, making it the category with the second-highest number of stores.
Beauty & Fitness and Food & Drink are the other categories with the second and the third highest number of stores on Shopify.
The following table displays the categories with the highest number of stores on Shopify.
| Category | Number of Shopify Stores |
|---|---|
| Apparel | 520,321 |
| Home & Garden | 221,381 |
| Beauty & Fitness | 186,706 |
| Food & Drink | 116,008 |
| People & Society | 68,801 |
| Sports | 62,669 |
| Health | 61,983 |
| Arts & Entertainment | 61,283 |
| Toys & Hobbies | 53,082 |
| Pets & Animals | 40,609 |
Source: Statista
621,899 Shopify stores sell less than 10 products.
In comparison, 3,564 Shopify stores sell 25,000 to 99,999 products.
The number of Shopify online stores and products sold per store are inversely related.
Here is a table displaying the number of products sold per Shopify store as of July 2023.
| Number of Shopify Stores | Numbers of Products Sold Per Store |
|---|---|
| 1 to 9 products | 621,899 |
| 10 to 24 products | 376,418 |
| 25 to 49 products | 290,320 |
| 50 to 99 products | 257,076 |
| 100 to 249 products | 247,903 |
| 250 to 999 products | 197,157 |
| 1000 to 4999 products | 71,052 |
| 5000 to 9999 products | 10,673 |
| 10000 to 24999 products | 6,149 |
| 25000 to 99999 products | 3,564 |
Source: Statista
USPS is the most used Shipping carrier by Shopify online stores, with 148,673 stores preferring it.
UPS and FedEx are Shopify stores’ second and third most preferred shipping carriers, and 101,628 and 67,894 Shopify stores use them, respectively.
Other most preferred shipping carrier services by Shopify stores are Royal Mail and Correios.
Here is a table displaying the shipping carriers that Shopify stores prefer.
| Shipping Carriers | Number of Shopify Stores |
|---|---|
| USPS | 148,673 |
| UPS | 101,628 |
| FedEx | 67,894 |
| Royal Mail | 34,054 |
| Correios | 20,926 |
| Australia Post | 27,996 |
| Canada Post | 17,343 |
| DHL | 8,516 |
| Correos | 5,645 |
| PostNord | 3,885 |
Source: Statista
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Conclusion: There Are 5.46 Million Online Stores Use Shopify
5.46 million live online stores prefer to use Shopify over other eCommerce platforms. Besides, out of 28.5 million eCommerce websites, 8.4 million are built with Shopify.
Additionally, around 4.47 million people visited Shopify daily in August 2024.
These figures indicate that Shopify users will increase further in the upcoming years due to the platform’s accessibility and features.
That was all about Shopify Statistics from my side. You can come back later for the latest updates.
